 | Developed marketing strategy for a regional professional firm
selling Sarbanes-Oxley risk management solutions which resulted in sales
to four Fortune 100 clients in four months. |
| Orchestrated press party event
which featured boxing legends Mohamed Ali, Larry Holmes, Roberto Duran
and Gerry Cooney |
| Copyrighted ‘7 Steps to a Successful Implementation’
a unique
strategy for implementing processes for one of the top 5 ad agencies who
was trying to implement a program at one of the Big 5 CPA firms (program
was featured in Direct Marketing Magazine). |
| Frequently quoted in the media as an expert on
global business, the Internet and other such topics.
Published regularly in trade journals and have been interviewed on
BBC,
Net radio (“Promoting Your Virtual Store” a 3 hour interview), radio and
TV. Columnist for Gifts & Dec magazine since 1995 |
| Conducted over 400 seminars since 1983. Keynote speaker at various
conferences worldwide. |
| Created global agency network and built customer base in 190
countries worldwide. |
| 200% increase in MAS revenue at one of the top 20 CPA/Consulting
firms in the U.S. Generated over 700 leads in 2 ½ years in a marketing/public awareness campaign that included 35
seminars, news releases, direct mail campaigns, telemarketing and
networking through industry influencers. |
| Brought 100+ new products/services to market in last 20 years. |
| Orchestrated multi-media public awareness campaigns which included
development of new collateral and marketing programs (including the new
"Infomercials"), managing artists and agencies (both internal and
external),
developing budgets and training sales force on use of new material - to
re-position
company into new markets. |
| Created a differentiation strategy at a national consulting firm
that allowed them
to obtain three of the largest deals in the history of the company ($1
million +
deals). |
| Developed new marketing programs at one of the top niche market
software
houses, that allowed them to enter a new market arena. |
| Analyzed business opportunities and forged strategic alliances with
former major
competitors (including Fortune 100 companies). |
| Analyzed financials and operations at 670 hardware and software
companies with
annual sales of under $1 billion to determine the profitability and
productivity of
these companies. |
| Authored two copyrighted guides of proven techniques for creating
and controlling
a telemarketing department. Established telemarketing groups at many
companies
and utilized telemarketing since 1970. |
| Embraced the Internet in 1989 and the WWW (hereafter known as
“Internet”) since April 1995 when first site was developed. Designed,
developed and marketed many Web sites (portfolio at
http://www.gapent.com/cybersol/) |
| Created and promoted a unique Web site for a law firm which resulted
in their engaging the Back Street Boys recording group. |
| Created e-commerce strategy for one of the top 100 sites on the
Internet. Test program resulted in a click through rate of 34% and 10%
purchased. |
| Analyzed and helped re-organize the operation at one of the top 50
e-commerce sites on the Internet. |
| Promoted “Access America Online,” the brainchild of Vice President
Al Gore, which resulted in 29,000 visits a day (up from 2,000). |
| Promoted and helped grow the Association for International Business
-- a non profit international virtual association. Built membership to
9,000 in 150 countries in 16 months. |
| Owner/moderator of E-Tailer’s
Digest, a discussion list for retailers in 49 countries (online and in
print). |
| Promoted many publications for U.S. Superintendent of Documents
which always results in high sales volumes. |
| Created Automated Press Releases, an online press release
distribution system which is now the largest and most effective on the
Net (over 10,000 media contacts in 37 countries)
http://automatedpr.com/ |
| Copyrighted an eight-point online marketing guideline and
implemented “Marketing Your Web” (MYWEB)
|
