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"How-To" Seminar
Guideline
We have organized and conducted over
400 seminars and
trade shows since 1983, which we revised and honed to be the most
effective possible.
Seminars work! We are using a subtle sales approach that positions you
(and your organization) as an expert in the field, rather than a sales
person.
Over the years we were asked to package
our business-to-business seminar program to be used by other firms. Well,
we finally did so.....
How-To manual includes:
 | Seminar Planner
with all the necessary "cookie cutter" tools to aid you with your
seminars. Decide on a date, target audience and topic, and turn this
manual over to an aide to organize! |
| Seminar Countdown
including a
spreadsheet that automatically calculates the plan. |
| Sample Letters
that work! We can tell you how many to send and what to expect as
attendees. Samples include: |
| Invitation letters that
work! |
| "Thanks for Attending" |
| "We missed you" |
| Sample News Releases
to get you
"free"
publicity |
| Announcing the seminar |
| After the seminar |
| Telemarketing Script to sell the seminar,
not the service or product. |
| Seminar Outline
both a summary hand out and a detailed outline for each presentation. |
| Business Survey
the
coup de maitre
of the entire program.
Now that you have them in attendance, let them spend 20 minutes
completing a survey that tells you everything you want to know about
their business. |
| Seminar Evaluation
to be completed by the attendees and used to further hone your
presentation. |
Cost $49.95
Click here to order
Custom programs:
We can tailor a seminar
specifically for your firm on a time and material basis, which will
range between $300 and $1,000. We can also attend your first seminar,
and act as a guest speaker, if you desire for a fee of $1,200 plus
expenses.
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