Since 1983 our executive team
has conducted 400+ seminars on varied business topics worldwide.
Seminars are the single-best way to generate business.
Seminars work!
In 1983, our CMO hired a
public relations firm to work with him to develop a seminar
presentation. Over the next 18 months we held 30 seminars, where we
tested various methods of promoting
the seminar, giving the talk and
developing the slides needed to make
the presentation most effective. The presentations were honed and
reshaped through over 400 seminars since then.
Click here for information on purchasing
our "how-to" guide and these programs.
Why seminars?
Disseminate information to the most
number of prospects in the shortest period of time and in the most
cost-effective manner.
Create interest in firm's services
and products.
Stimulate a buying atmosphere for
the whole group.
Convince the audience that you know
your business (and theirs).
Provide opportunity to obtain new
qualified prospects.
SEMINARS GET
BUSINESS!
Seminar Guidelines:
For the best results, seminars
should be directed to vertical markets.
Seminars should be held regularly.
Direct mail is the most
cost-effective method of contacting the largest number of people
quickly.
Create and maintain an accurate
all-inclusive mailing list (by vertical market), to facilitate mass
mailing.
A mailing and telephone follow up
to the mailing gives you an opportunity to sell the seminar.
At the seminar, you sell the firm and your services.
The more people that you contact by
phone, the larger the attendance. Telephone follow-up should be done
by a telemarketing person, whose main goal is to
SELL
attendance at the seminar!
Our seminar program includes:
Seminar Planner
with all the
necessary "cookie cutter" tools.
Seminar Countdown
including a
spreadsheet that calculates the plan. You enter the date that you want
to hold the seminar and it will calculate the critical paths and dates
required to monitor the tasks. It starts 30 days before and works down
to the day of the seminar. You can also get a report by due date,
responsible person and task.
Sample Letters
that work! We can tell you how many to send and what to expect as
attendees. Samples include:
Retail invitations
Apparel invitations
"Thanks for Attending"
"We missed you"
Sample News Releases
to get you
"free"
publicity
Announcing the seminar
After the seminar
Telemarketing Script
to sell the seminar,
not the service or product.
Seminar Outline
both a summary hand out and a detailed outline for each presentation.
Business Survey
the coup de maitre
of the entire
program. Now that you have them in attendance, let them spend 20
minutes completing a survey that tells you everything you want to know
about their business.
Seminar Evaluation
to be completed by the attendees and used to further hone your
presentation.
SEMINAR
TIPS:
Timing is everything in seminars
(follow the Seminar Countdown Checklist). Mailing invitations should be
done 10 working days before the seminar. Send them earlier than 10 days
and the person stands the chance of losing the invitation. Any later,
and the person will already have scheduled things that conflict with the
seminar.
Focus on their needs, not your
expertise.
Emphasize "value" and cost
justification.
To increase attendance, consider:
Giving a stack of invitations to
business partners to have them invite their prospects.
Have a drawing or raffle to attract
attendees.
Hold the seminar at a user site.
Hold the seminar at a neutral site,
i.e., a school, or association meeting room.
Have a client speak, or profile the
client.
Have a noted expert speak.
Summary:
Seminars work and work well. You will
be able to get your message out to a targeted group of people, and, if
done well, you will be perceived as an expert who can help solve their
problems!
Complete the form below if you would
like help with your seminar program, or click here to purchase a seminar
program for your firm.
