ETD: 1031 Trade Show Tips & Pointers; A Challenge; Greetings in Your Language

[E-Tailer's Digest]

Hi All:

Today we start a new series in time for the upcoming trade show 
season, which is big in January. Over the years, we have had many 
questions about exhibiting and attending trade shows.  We prepared a 
report entitled "Trade Show Tips & Pointers" which we have updated 
this year.  Check it our in Business Tips

New list member Peter Freeman had some questions about their apparel 
operations in Member Posts.  In my opinion, a company should have an 
operations review every couple of years, just as they would have an 
audit of their financials.  The savings can be tremendous.

How is the holiday season going thus far?  Are you ready to stay open 
24 hours a day like Macy's is doing in NYC (Queens)?

Now, let's get to everything for the retailer.
http://etailersdigest.com/etd/etd1031.htm


Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Unique Products - Greetings in Your Language
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In today's world, thanks to communications and technology, global is 
a neighborhood, as neighborhoods were at the beginning of last 
century, albeit a much larger space.  Just as your grandfather knew 
his neighbors, so too should you know yours, no matter where they are 
in the world.

Start out by saying "Welcome" in their native tongue.  Then say 
"Thank You" which are considered the two most important words in any 
language.  During the holidays wish folks who celebrate a "Merry 
Christmas" in 250+ languages and a "Happy New Year" in their language 
and dialect.

http://etailersdigest.com/etd/etd1031.htm#Unique_Products

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  [3]  Business Tips - Trade Show Tips and Pointers
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Since 1983 I have organized and conducted over 450 trade shows and 
seminars. We frequently consult with clients who are considering 
trade shows or seminars. Many folks ask for guidance on exhibiting, 
so we organized this document as a question and answer "interview." 
We will discuss many questions like...How do we get people into our 
booth? What size or type of booth should we have? Are trade shows 
cost effective?  Which trade shows are right for me?  And much more...

http://etailersdigest.com/etd/etd1031.htm#Tips

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  [4]  Member Post - A Challenge
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George, we may have a challenge for you.

We are an importer/wholesaler of apparel products.  We import from 
China, Korea and India and sell to independent retailers throughout 
the U.S.  We have a warehouse in North Carolina and our show rooms 
are in NYC.  We get most of our new business from trade shows.

We have an old computer system in the warehouse and back office, and 
our staff seems to be doing a lot of excess work.  Can you 
help?  Right now this is an exploratory question, as we may not be 
ready for the expense of change.

Peter Freeman, CFO
CCS Inc

+++ Moderator's Comments +++
Many apparel companies are in the same situation as you.  They have 
old legacy systems, some of which were installed 20+ years ago and 
patched over time.  They are probably spending more on maintenance 
than what a new system can cost....
http://etailersdigest.com/etd/etd1031.htm#Members_Posts

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