ETD: 1029 Greetings in Your Language; The Value of Industry Influencers; Tips for Power Shopping This Holiday Season

[E-Tailer's Digest]

Hi All:

I'm finishing up a couple of engagements and I am 
now looking for new challenges.  If you have 
something of interest, I'd like to know about 
it.  It's always fun to help build a business.

It's that time of the year when we greet family 
and friends with holiday greetings.  And for the 
past 10 years we have been accumulating these 
greetings in native tongues. Check them out in Unique Products.

Today we are starting a new series in Business 
Tips entitled "The Value of Industry 
Influencers."  Too often we overlook the value of 
people who can influence others to buy our 
products/services.  On the other side, we 
sometimes seek the wrong source of 
influencers.  Hopefully these tips can help you , or at least give you ideas.

List member Pam Danziger has an interesting 
article on "Tips for Power Shopping This Holiday 
Season."  While it may be geared to the consumer, 
as a retailer we should observe and gear up 
accordingly. Check it out in Member Posts.

Now, let's get to everything for the retailer.
http://etailersdigest.com/etd/etd1029.htm


Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Unique Products - Greetings in Your Language
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In today's world, thanks to communications and 
technology, global is a neighborhood, as 
neighborhoods were at the beginning of last 
century, albeit a much larger space.  Just as 
your grandfather knew his neighbors, so too 
should you know yours, no matter where they are in the world.

Start out by saying "Welcome" in their native 
tongue.  Then say "Thank You" which are 
considered the two most important words in any 
language.  During the holidays wish folks who 
celebrate a "Merry Christmas" in 250+ languages 
and a "Happy New Year" in their language and dialect.

http://etailersdigest.com/etd/etd1029.htm#Unique_Products

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  [3]  Business Tips - The Value of Industry Influencers
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Many successful sales people realize that there 
are folks who influence a particular industry or 
segment of the business world, and, if you know 
how to approach and work with them, your success rate will climb.

Industry influencers can be the type who merely 
add credibility to your company or product or 
service, or they can take a more positive 
influential role and actually recommend you to 
their clients.  Today we look at...

o Don't waste their time.
o Don't get nervous.
o Know your subject.
o What’s in it for them?
o “I don't understand.”

Check it out here :.... http://etailersdigest.com/etd/etd1029.htm#Tips

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  [4]  Member Post - Tips for Power Shopping This Holiday Season
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Holiday gift shopping doesn't have to be an 
experience you dread anymore, says Pam Danziger, 
expert on shopping and author of the new book, 
Shopping: Why We Love It and How Retailers Can 
Create the Ultimate Customer Experience. “You can 
make holiday gift shopping an experience you 
actually enjoy — no stress, no crowds, no time 
pressure. But you need to know a few simple 
secrets of power Christmas shopping,” Danziger explains.

http://etailersdigest.com/etd/etd1029.htm#Members_Posts

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