ETD: 1023 Going For The Big Ones; Smart Business & Marketing
Plan only $44.95; Luxury Consumers Will Spend About Twice as Much as
Middle-Income Shoppers on Gifts This Holiday Season
E-Tailer's Digest
etd_post at gapent.com
Thu Nov 16 13:21:11 GMT 2006
Hi All:
This is the last of the Smart Business & Marketing Plan software. We
have three left, for anybody else who is interested. We will be
closing it out after today.
Today we start a new series in Business Tips called "Going for the
Big Ones." We discuss selling larger accounts vs smaller ones, and
include tips on how and why to do so. We will also include an
example of how it works.
List member Pam Danziger has an excellent report "Luxury Consumers
Will Spend About Twice as Much as Middle-Income Shoppers on Gifts
This Holiday Season." It should be a great selling season.
Now, let's get to everything for the retailer.
http://etailersdigest.com/etd/etd1023.htm
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Unique Products - Smart Business & Marketing Plan - Only $44.95
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Smart Business Plan Deluxe, ideal for start-ups and existing businesses!
If you're not sure where to begin, Smart Business Plan's "Smart
Wizard" will guide you through the creation of a tailored business
plan. This fully interactive software includes stand-alone
applications for writing business plans, marketing plans and a
financial advisor. Build a rock-solid business plan and learn how and
where to obtain the dollars you need for your business. Create a
strategic and vital marketing plan with up-to-the-minute web based
market research.
The built-in "Financial Advisor" can help you find the funding you
need, and automated charts and graphs create a professional
presentation to impress prospective investors.
The Business Plan module offers the option of writing a plan for a
"New" or "Existing" business for five different business sectors.
Each module offers sample plans for each economic sector. The
Business Plan module offers ten sample plans and the option to create
a plan in five different economic sectors:
o Service
o Manufacturing
o Wholesale Trade
o Retail Trade
o Custom
The Marketing Plan module offers the option of writing a plan for
five different business sectors. Plus, each module offers sample
plans for each economic sector. The Marketing Plan offers five sample plans.
Business Plan Wizard. This interactive application steps you though
inputting all the financial and marketing information required to
produce your Business Plan. There you will find all the "Tables" and
"Graphs" needed to complete your plan already made. You can then
continue with writing text for each section using extensive
instructions and examples and customizing your plan prior to
compiling and printing the final plan.
Financial Advisor. The Financial Advisor is designed to ease the
pressure of finding funding for your business. An easy-to-use
interface provides you with quick access to a library of suggestions
that will help you get the money needed for your business. Some of
the topics are as follows: finding funding, private investors,
traditional lenders, Small Business Administration (SBA), venture
capitalists, steps to take before you apply for a loan, a
state-by-state list of possible lenders, and much, much, more.
System Requirements. Windows 95/98/2000/NT/XP
Cost $44.95 (plus $5 shipping & handling).
http://etailersdigest.com/etd/etd1023.htm#Unique_Products
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[3] Business Tips - Going for the Big Ones
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It takes as much time to sell a large deal as it does a small deal.
At one startup doing under $1 million in annual revenue, we were able
to beat out companies like Bank of America, PayPal and Western Union
in a large international deal. At another company where we had seven
people, we obtained Fortune 50 clients, beating out major firms with
much larger resources. It's all in the presentation!
I strongly believe that sales should be an industry of it's own. A
good closer should be able to sell anything to anybody. There may be
slight differences selling a product (tangible) vs service
(intangible), but otherwise, selling is selling.
So what's my secret? It's more than one secret. Rather it is a
combination of strategy, marketing and confidence. What are you
selling? Comfort. The prospect needs to be comfortable that you can
solve his problems, have credibility, have the strength to carry out
the deal and know what you are doing.
Here are my thoughts:.... http://etailersdigest.com/etd/etd1023.htm#Tips
Next we will continue going for the big ones, with more tips and an
actual example of how it can work.
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[4] Member Post - Luxury Consumers Will Spend About Twice as Much
as Middle-Income Shoppers on Gifts This Holiday Season.
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In Unity Marketing's latest survey of affluent consumers about their
luxury purchases and spending, luxury consumers (top 25 percent of
U.S. households based on income) plan to spend an average of $1,903
making their holiday gift purchases. This according to the Luxury
Tracking survey of over 1,000 luxury consumers (average income $149.1
k average age 43.4 years) conducted in October 2006.
Luxury consumers have significantly more discretionary income, so
they can be more generous with their gift selections. This year
affluent men, especially those of the baby-boomer generation, will
spend the most buying holiday gifts.
Luxury Consumers More Likely to Give ....
Details at...
http://etailersdigest.com/etd/etd1023.htm#Members_Posts
___________________________________________________
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