ETD: 994 Sourcing products; Still Sexy at 60?; RIS News
Webinars
E-Tailer's Digest
etd_post at gapent.com
Tue Jul 25 12:48:25 GMT 2006
E-Tailer's Digest --- Everything for the Retailer
Issue #0994 July 25, 2006
George Matyjewicz, Moderator mailto:georgem at gapent.com
Published by: GAP Enterprises, Ltd. http://www.etailersdigest.com
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CONTENTS
[1] Greetings
[2] Sourcing products
[3] Still Sexy at 60?
[4] RIS News Webinars
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[1] Greetings.
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Hi All:
Our list members have offered some ideas on
sourcing products which may help all of us. How
about you? Where do you source your products?
Want a new target market? Try the aging baby
boomers and their $2 trillion in annual spending
power. Some prominent folks are doing so. It may be a great market for you.
RIS News has a good series of webinars that may
be beneficial to you. They usually have top
people on the panel, and they have valuable
information. We list three such seminars today,
plus a link to find more at RIS News.
Now, let's get to everything for the retailer.
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, LLC
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Sourcing products
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In the mail order catalog business sourcing new
and interesting products is an ongoing challenge.
It could easily be considered the life-blood of
the operation. If there is no new things to look
at, no one will look through the catalog when it arrives in their mail box.
The other challenge is finding products with the
right profit margins. While most retailers look
for keystone, some direct marketers need to look
for products with a 5-1 mark-up.
That's why the NMOA has a new product department
on it's website that anyone can use for free,
http://www.nmoa.org/Products/index.htm
We also have a new product alert program that
buyers can get new product alerts for free,
http://www.nmoa.org/alert/index.asp
The NMOA has also created a Professional
Wholesale Resource Guide for sourcing all types
of products. It includes many suppliers that will
drop ship, but it is not a drop-shippers directory as you see many advertised.
Information on this can be found here:
http://www.nmoa.org/catalog/dropship.htm
--
Best regards,
John Schulte
President and Chairman
National Mail Order Association (NMOA)
http://www.nmoa.org
Email: schulte at nmoa.org
Tel: 612-788-1673
+++ [Moderator's Comments] +++
Thanks John. Looks like a great resource.
George
+++ [Next Post] +++
In our case, we created a wholesale division and
created our own products. We get about 2.5X on
the wholesale and another 2.5X on the retail sales of the products.
All About Angels www.All-About-Angels.com
+++ [Moderator's Comments] +++
Sounds like a wonderful idea. So where are the
products made? In the U.S.? Overseas? How about sharing some more details?
George
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[3] Still Sexy at 60?
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The WSJ reports in today's issue that media
companies are targeting aging baby boomers -- and
their $2 trillion in annual spending power --
with start-up magazines and Web sites.
Jeff Taylor, founder of Monster.com, is spending
$10 million to build an online social network.
But he couldn't care less about teenagers,
college students and 20-somethings, the biggest
users of such Web sites. Instead, he wants their parents and grandparents.
Later this month, Mr. Taylor, age 45, plans to
launch Eons.com, a kind of MySpace for the
50-plus crowd. He hopes it will one day become
the online "center of gravity" for the 78 million
Americans born from 1946 to 1964. "If you are
over 50, please join us ... to start living the
biggest life possible," a notice on the Web site says.
A growing number of new ventures are targeting
aging baby boomers, their obsessions in the final
third of their lives -- and their $2 trillion in
annual spending power. Start-up magazines with
titles like GeezerJock, Grand and What's Next are
beckoning to boomers with advice on triathlons,
grandchildren or new careers. (Gracing the cover
of recent and coming issues of Grand: Donny
Osmond, Martin Sheen and Goldie Hawn.) Retirement
Living TV, started by a retirement-development
operator with $50 million, is set to hit cable TV screens in September.
Advertisers of everything from autos to
electronics have traditionally preferred to link
their brand images with younger consumers, and
they reveled in baby boomers as children and
teens in decades past. Now, with the oldest
boomers turning 60 this year, the new ventures
raise the inevitable question: Will marketers
have any use for them when they're 64?
Mr. Taylor thinks so. "A lot of corporations have
openly embraced [the idea] that most of their
customers are over 50, but they've never said
that publicly," he says. "There's been this
sensitivity to not wanting to skew too old." He
says advertisers won't worry about the image
fallout if they are seen on Eons.com, because the
Web site's self-selecting audience will be made up of people 50-plus.
Details at...
http://online.wsj.com/article/SB115379490208516195.html
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[4] RIS News Webinars
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RIS News has a series of Webinars that may be of interst to E-tailers.
Go to http://risnews.webex.com to view other
upcoming and recorded web seminars!
Secure Store Connectivity
The advanced POS systems many retailers have
implemented provide important new applications,
but also raise security and networking
challenges. Many leading retailers have realized
a competitive advantage by installing affordable,
high speed communications between their headquarters, stores and warehouses.
By viewing this seminar you will learn:
-Real-Time POS reporting
-Improved Inventory Visibility
-Reduced Connectivity Costs / Near-term ROI
-Simplified Implementation and Management
Our panelists:
-Stacey Quandt, Research Director, Security
Solutions and Services, Aberdeen Group
-Joe Dunne, Director of IT, Glazing Saddles
-Adam Zimmerer, IT Operations/Infrastructure Manager, Palm Beach Tan, Inc.
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From Point of Sale to Point of Service:
The New Dimension of Store Checkout Systems
Join RIS News and industry experts IDC and
LakeWest Group as they present their insights on
the evaluation of checkout systems and how the
new dimension of store checkouts can help you
meet and exceed your customer's needs. And, hear
how Gro-Rite – a mid-sized retailer – improved
their bottom line and differentiated their stores with the right solution.
By viewing this seminar you will learn:
-How to assess the total cost of ownership of checkout systems
-How retailers are using their checkout systems
to create customer intimacy and increase store revenues
- Discover how one retailer is driving increased
levels of customer service and operational
efficiency through their checkout systems
Our panelists:
-Randy M. Perry, Vice President, Business Value Strategy, IDC
-Sunita Gupta, Executive Vice President, LakeWest Group
-Alan Outlaw, Director of SMB, IBM Retail Store Solutions
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16th Annual Retail Technology Study Analysis: Committing to the Customer
Join RIS News for a deeper dive into the results
of 16th Annual Retail Tech Trends Study and other
hot-button retail IT topics during this corresponding web seminar.
By viewing this seminar you will learn:
-Important findings on what retailers are using
in their IT arsenal today and in the near future.
-Discover real-world retail perspective on some
of the study's findings relevant to today's
competitive retail landscape from a leading apparel retailer.
Our panelists:
-Jeff Roster, Vice President, Industry Market Strategies, Retail, Gartner
-Paul Lanham, EVP and Chief Information Officer, Jones Apparel
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