ETD: 929 Cost of carrying inventory; Saying No to VCs; Microsoft Announces Plans to Enter Online Services Market

E-Tailer's Digest etd_post at gapent.com
Thu Nov 3 02:58:48 GMT 2005


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0929          November 4, 2005
  George Matyjewicz, Moderator         mailto:georgem at gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
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   CONTENTS
  [1]  Greetings
  [2]  Cost of carrying inventory
  [3]  Saying No to VCs
  [4]  Microsoft Announces Plans to Enter Online Services Market

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  [1]  Greetings.
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Hi All:

Do you know what your inventory is really costing you?  Maybe it's 
time to evaluate your true costs to help improve your bottom line this year.

Internet start-ups are going strong once again.  The big difference 
now as opposed to the late 1990s is they aren't using venture 
capitalists.  VCs have plenty of cash, and no where to put 
it.  Entrepreneurs are finding ways to fund their own ventures, and 
are doing it well.

Looks like Microsoft was missing out once again.  This time with 
online services.  Remember some years back when they were losing the 
Internet to companies like Netscape.  They turned on a dime and 
revamped their business plan to become one of the leaders in the 
Internet space.  Today, Google and Yahoo are surpassing them with 
online services, and they are fighting back, while protecting its 
core franchise of licensing software for installation on a single 
computer -- a business that made it one the world's most profitable companies.

Now, let's get to everything for the retailer.

Sincerely


George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem at gapent.com
http://www.etailersdigest.com

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  [2]  Cost of carrying inventory
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What does it actually cost to carry inventory?  Many business folks 
think the costs are merely the cost of purchasing the goods.  Wrong!

In addition to purchase costs, the cost of carrying inventory includes:

o  Cost of putting away stock receipts and moving material within the 
warehouse. How much of your employees' time is spent in these activities?
o  Rent and utilities for the portion of your warehouse used to store 
stock inventory.
o  Insurance and taxes on inventory.
o  Physical inventory and cycle counting.
o  Inventory shrinkage and obsolescence.
o  Cost of the money invested in inventory.  How much could you make 
on the money you have invested in inventory using other investment 
vehicles?  If you are financing your inventory, how much interest are 
you currently paying the bank?

The carrying cost percentage is calculated by dividing the sum of 
these expenses by the average inventory value. It is the amount of 
money it takes to maintain one dollar's worth of inventory for an 
entire year.  Often you hear people say these are "soft costs" which 
aren't applicable, since you still need people and warehouse 
space.  Not true.  If you got rid of, or reduced inventory, you will 
reduce related costs.

Some gurus use approximate costs, as they believe it is too hard to 
calculate actual costs.  With today's technology, and a little time 
and effort, calculating actual costs is quite easy.  Using an 
approximate carrying cost does not help you identify areas for 
potential improvement in your warehouse operations.

The more you turn your inventory, the more profit you make.  Hence it 
behooves you to stay on top of your inventory, and to try to sell 
through as many times as possible.

George


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  [3]  Saying No to VCs
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In the Wall Street Journal it was reported...

Internet start-ups and venture capitalists are back in vogue in 
Silicon Valley. But now the two don't necessarily go together.

Consider Flickr, the innovative online-photo service launched by a 
small Canadian company early last year. Like many Web start-ups 
today, it was built on a dime: Husband-and-wife founders Stewart 
Butterfield and Caterina Fake used cheap software to construct the 
Flickr site, eschewing pricey computers. Some gear, such as computer 
storage, was "about 100 times cheaper" than it would have been even 
five years ago, says Mr. Butterfield. It cost only about $200,000 to 
pay salaries and get the site up and running, he says.

By last year, several top venture-capital firms were clamoring to 
invest in Flickr through its parent company, Ludicorp Research & 
Development Ltd. In December, Mr. Butterfield had a funding offer 
from Accel Partners of Palo Alto, Calif. But the entrepreneur decided 
instead to sell to Internet giant Yahoo Inc. for what people familiar 
with the matter say was about $25 million, significantly higher than 
the value Accel had put on the company and Accel's proposed investment.

"It was a very complicated decision," Mr. Butterfield says. But since 
Flickr already had a large user base and plenty of buzz, selling to 
Yahoo with its "hundreds of millions of customers" seemed like a better plan.

It's a scenario playing out all over Silicon Valley -- and one with 
potentially big ramifications for venture capitalists. A new 
generation of Internet companies -- many offering online photo and 
blogging services or downloadable software for businesses -- have 
been built for a fraction of the cost just a few years ago. That's 
mainly due to the increasing popularity of cheap "open source" 
software and programming tools, as well as dramatic cost reductions 
in computer memory, storage and Internet bandwidth.

And all this is happening at a very inconvenient time for the 
venture-capital industry: It raised more money in the first three 
quarters of this year than it did in 2004 -- and needs places to park it.

Many Internet companies attending a Web-business conference here 
earlier this month described venture money as "almost superfluous," 
says Jason Pressman, a principal at Shasta Ventures in Menlo Park, 
Calif. Venture capitalists generally say their money and expertise 
are still needed to build large-scale businesses, and they don't mind 
investing a little bit less in companies that have built businesses 
on the cheap but still want some venture money.

But some entrepreneurs believe the balance of power in Silicon Valley 
is shifting for at least a subset of Internet-focused start-ups. 
"There is magic in independence," says Chris MacAskill, co-founder of 
online-photo site Smugmug Inc., which has no venture funding -- and, 
according to Mr. MacAskill, doesn't want any.

Start-ups also are becoming easier to build without venture cash 
because entrepreneurs can now outsource programming chores to cheap, 
offshore engineers. Brad Silverberg, a partner with Seattle-area 
venture-capital firm Ignition Partners, says his son recently 
introduced him to a classmate from the University of Southern 
California who had built a sophisticated Web-storage company, called 
Box.net Inc. "It's two kids, and [some] development was outsourced to 
some Russian guys they met on the Internet," says Mr. Silverberg.

Some entrepreneurs can now get their start-ups off the ground for 
less than one-10th of what it used to cost. Former Excite Inc. 
President Joe Kraus, for example, has publicly talked about how he 
started his new Web-media company, JotSpot Inc., for about $100,000 
two years ago. That's far less than the $3 million it cost to launch 
Excite in the 1990s. "The cost of getting out to market [today] is so 
low," and "that spells a different time for venture capitalists," he says.

Besides Flickr, companies that decided to forego venture money 
include Weblogs Inc., a blogging company bought by Time Warner Inc.'s 
America Online unit earlier this month, and Android Inc., a wireless 
firm snapped up by Google Inc. earlier this year.

Shasta's Mr. Pressman says a two-tiered start-up market is now 
developing, with some Web companies focused on long-term expansion 
with venture money and others looking to a quick sale -- for perhaps 
$20 million to $50 million -- to big Internet brands like Yahoo, 
Google, AOL, or Microsoft Corp.'s MSN service. Indeed, many of the 
modest Web start-ups operating today offer products and services that 
seem more like Web-site features than standalone businesses.

For many companies, "that's sort of their plan -- get acquired for a 
decent amount of money," says Evan Williams, who founded Blogger.com, 
a Web site he sold to Google in early 2003 for an undisclosed sum. 
Mr. Williams didn't take any venture money to build Blogger.com. But 
he received an undisclosed amount from Charles River Partners for his 
new venture, a San Francisco podcasting company called Odeo Inc. With 
Odeo, "we thought we had the opportunity to do something more 
substantial," and that required venture capital, he says.

As for Flickr, Peter Fenton, a partner at Accel Partners, maintains 
it could have been a "breakout" company that fundamentally changed 
the way people view and share photos on the Internet. "I really wish 
we had made the investment," he says.

URL for this article:
http://online.wsj.com/article/SB113072135739183848.html

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  [4]  Microsoft Announces Plans to Enter Online Services Market
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Microsoft  unveiled a new strategy yesterday to move software  and 
services online, seeking to fend off a growing threat from Google and 
other nimble upstarts born on the Internet .

With a new Web site called "Windows Live," Microsoft hopes to create 
a new platform that will unfasten some of its applications from 
computer hard drives.

The site, available at http://www.live.com, repackages some of the 
features Microsoft already offers at its heavily trafficked MSN.com, 
adds more customization tools and makes it easier to view the same 
products and services at any time from any place -- whether it be a 
home computer or a mobile phone in a shopping mall.

"It's a revolution in how we think about software," Microsoft 
Chairman Bill Gates told reporters and industry analysts today. "This 
is a big change for ... every part of the ecosystem."

Microsoft also provided a preview of "Office Live" -- a Web site that 
will provide online access to nearly two dozen applications designed 
to appeal to the estimated 28 million small businesses   with fewer 
than 10 employees. That site will be offered on an invitation-only 
basis early next year.

Likewise, many of the Windows Live services were not yet available on Tuesday.

Microsoft's online push represents its most ambitious attempt yet to 
adapt to the challenges and opportunities posed by the Internet while 
protecting its core franchise of licensing software for installation 
on a single computer -- a business that made it one the world's most 
profitable companies.

Aiming at Google.  But Microsoft's long-running dominance is being 
threatened by rapidly growing companies like Google and Yahoo, which 
are offering more Internet-based applications and services for free, 
blurring what's being hosted on the Web and what's stored on a 
computer hard drive.

The trend makes a computer's operating system less relevant to consumers.

"This is all about Microsoft really pointing all its resources at 
Google," said technology industry analyst Rob Enderle.

Microsoft brings plenty of muscle to the battle, with $40 billion in 
cash. The company's flagship Windows operating system, which controls 
most computers, gives the company a huge foundation on which to build 
an Internet platform.

But Microsoft's past could haunt the company, particularly if enough 
people resent its historic efforts to bully potential rivals -- a 
strategy that spurred a high-profile antitrust  battle with the 
federal government.

With Windows Live, Microsoft "is asking people to entrust a lot of 
their lives in the hands of Microsoft," said Forrester Research 
analyst Charlene Li. "Trust is a loaded word for Microsoft."

Gaining Trust.  Microsoft will also have to prove that it will be 
able to assure people that data they entrust to its Internet-based 
servers is always available, Enderle said.

The perils of relying on Internet connections became painstakingly 
apparent as Microsoft tried to unveil Windows Live yesterday. The 
demonstration was delayed several times when the service lost its 
connection to the Internet.

Industry analysts say Microsoft has little choice but to shift more 
of its business online because the Internet is steadily becoming the 
preferred computing platform for households and businesses.

Office Live won't offer word processing or spreadsheets, but will 
include 22 applications that will help automate accounting and 
project management.

MSN.com will continue to operate, too, although Windows Live offers 
many of the same features. Microsoft plans to eventually move MSN's 
e-mail, as well as its free Hotmail  service, to Windows Live.

Windows Live will be offered for free and try to make money from the 
rapidly expanding online advertising market that has been fueling the 
explosive growth of Google and Yahoo, providing them with the 
financial and intellectual firepower to mount their challenge.

Microsoft plans to charge monthly fees for some of the Live Office 
features aimed primarily at small businesses -- a subscription model 
that has been a boon so far for online software pioneers like 
Salesforce.com Inc., NetSuite Inc. and RightNow Technologies.

Article at...
http://www.ecommercetimes.com/story/47087.html

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