ETD: 924 Holidays; Last Call for Manufacturers, Importers, and
Distributors!; The Global Luxury Market study
E-Tailer's Digest
etd_post at gapent.com
Thu Oct 6 13:22:23 GMT 2005
E-Tailer's Digest --- Everything for the Retailer
Issue #0924 October 6, 2005
George Matyjewicz, Moderator mailto:georgem at gapent.com
Published by: GAP Enterprises, Ltd. http://www.etailersdigest.com
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CONTENTS
[1] Greetings
[2] Holidays
[3] Last Call for Manufacturers, Importers, and Distributors!
[4] The Global Luxury Market study
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[1] Greetings.
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Hi All:
Are you getting ready for Holiday shopping? The
season is upon us. Today we have some timeless
tips for retailing. How about some added
thoughts from you? What do you like to see as a
consumer? What bugs you? As a retailer, what do you do?
Quinn Halford and Matthew Kalash of Gifts & Dec
Magazine are reminding us about their survey that
will be published in the December issue of Gift &
Dec. If you haven't completed the survey, you should do so now.
Pam Danziger and The Conference Board have joined
forces to develop a study: "The Global Luxury
Market: A Study of Affluent Consumers in the US,
UK, China and Japan, France, Germany and Italy"
which should be interesting. If you are
interested in participating, see 4 below.
Now, let's get to everything for the retailer.
Sincerely
George Matyjewicz, PhD
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem at gapent.com
http://www.etailersdigest.com
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[2] Holidays
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The retail holiday season is upon us once
again. What are you doing this year to attract
more business? Here are some timeless,
common-sense tips for both on- and off-line retailing:
1. Products. Be sure you have products people
want. It doesn't have to be the latest trend,
rather it should be something somebody wants.
2. Display. In the October issue of Gifts &
Decorative Accessories, visual merchandising
columnist Linda Cahan states: “One of the best
ways to get your merchandise to sell off the
shelf is to give it a great display on the
shelf.” Displays apply to stores and
websites. In the store, make it jump off the
shelf. On the site, make it jump off the page.
3. Easy to buy. List member Todd Mogren has a
great rule - "two clicks to find, three to buy."
Don't make me go through pages to find an item.
4. Directed ads. When directed to a site
because of an ad, go directly to that page, not
the general site. Too often we have a buyer who
can't find the merchandise. So, (s)he goes
elsewhere. We all hate to search for items on a
site. When you have an ad for an item in a
store, that item should be on display.
5. Smile and make my shopping experience easy
and fun. Your store staff should smile to great
customers. So too should your site. Make the
site friendly, not a boring experience. I
recently searched for moving boxes and looked at
the same product on three different sites. I
bought from the one that made it easy to
understand. Two listed their boxes and
prices. The one I bought from had a suggested
quantity for the number of rooms.
I'm sure our list members can come up with a lot
more. How about it? What do you like to see as
a consumer? What bugs you? As a retailer, what do you do?
George
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[3] Last Call for Manufacturers, Importers, and Distributors!
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Gifts & Decorative Accessories needs your help to
identify the most important market trends for
2006 by completing our online survey. Results
will appear in the December 2005 issue of G&DA,
in time to guide retailers as they go to market.
Your answers will be combined with others from
across the industry to provide a composite view;
no individual company information will be
published. (You may have received a faxed version
of the questionnaire — please complete either
one.) It’s simple! It’s quick! We look forward to
hearing from you. (If you already took our survey
after a previous email, please do not do so
again.) Click here to take the survey.
http://www.researchtodayonline.com/data/GDATrendsSvy05.htm
Quinn Halford, Editor In Chief
Matthew Kalash, Managing Editor
Gifts & Dec Online
www.giftanddec.com
Quote of the Week
“One of the best ways to get your merchandise to
sell off the shelf is to give it a great display
on the shelf.” — visual merchandising columnist
Linda Cahan in the October issue of Gifts & Decorative Accessories.
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[4] The Global Luxury Market study
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The Global Luxury Market:
A Study of Affluent Consumers in the US, UK,
China and Japan, France, Germany and Italy
The Conference Board’s Consumer Research Center,
which produces the widely-cited Consumer
Confidence Index™ and Pam Danziger, President,
Unity Marketing and renowned author and a
nationally recognized expert on the luxury
market, are joining forces to explore the global luxury market.
The study will explore the attitudes and luxury
purchasing behavior of affluent consumers. The
study will focus on the behaviors of affluent
consumers in the US, UK, China, Japan, France, Germany and Italy.
Would your company be interested in co-sponsoring
the forthcoming study of the Global Luxury
Market? The sponsoring company(s), which will
help The Conference Board offset the survey and
research costs, will receive valuable benefits, including:
... Acknowledgement as a lead sponsor of the
study, 100 print copies, plus the report in PDF format and
... Input on survey design and questions and
... Permission for unlimited PDF report
distribution within their individual company and
... An Invitation to Sponsors-Only Web
Briefings. The briefings will focus on initial
top-line findings and detailed findings in advance of the publication date and
... A database containing the underlying report data
If you would like to sponsor the research or
learn more about the study, please contact Lynn
Franco at The Conference Board (212-339-0344) or
email, lynn.franco at conference-board.org
If you would like to participate, please let Lynn
Franco know at your earliest convenience. The
cut-off date for sponsors will be Friday, October 28, 2005.
About The Conference Board
The Conference Board is the world's leading
business membership organization. Its membership
includes over 2,500 enterprises worldwide in 60
countries. The Conference Board creates and
disseminates knowledge about management and the
marketplace to help businesses strengthen their
performance and better serve society. As a
not-for-profit organization, The Conference Board
holds 501(c)(3) tax-exempt status in the United States.
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