ETD: 687 Ideas; Get the word out; Microsoft sets sites on Google; Is Internet Sales Taxes DOA (or DBA)?; Retail Shoppers Returning to Normal

E-Tailer's Digest etd_post@gapent.com
Tue, 20 May 2003 06:33:28 -0400


  E-Tailer's Digest --- Everything for the  Retailer
  Issue #0687		         May 20, 2003
  George Matyjewicz, Moderator         mailto:georgem@gapent.com
  Published by:  GAP Enterprises, Ltd.  http://www.etailersdigest.com
===================================================================

   CONTENTS

  [1]  Greetings
  [2]  Ideas
  [3]  Get the word out
----- ---- --- -- -> Important Offer <- -- --- ---- ---- --
  [4]  Microsoft sets sites on Google
  [5]  Is Internet Sales Taxes DOA (or DBA)?
  [6]  Retail Shoppers Returning to Normal

===================================================================
  [1]  Greetings.
===================================================================
Hi All:

One of our list members was kind enough to point out my invalid use of 
"it's" whereby I should have used its.  Of course he was 100% 
correct.   Grammar has always been my weak point, which is why I'm glad to 
have editors.  Unfortunately, ETD does not have an editor.

However, that doesn't stop me from writing.  I believe the intent of the 
writing is far more important than the grammar.  We can always find 
grammarians (editors), but it's not as easy to find creative writers.  So, 
don't let anything stop you from writing.  Get the word out.  Check out the 
success story of one of our list members in 3 below.

What are you doing to promote yourself or your business?  If you search on 
your business name, what do you find?  Is that important to you?

Now, let's get to everything for the retailer.


Sincerely


Dr. George Matyjewicz
Chief Global Strategist, GAP Enterprises, Ltd.
mailto:georgem@gapent.com
http://www.etailersdigest.com

===================================================================
  [2]  Ideas
===================================================================
I was in VA this past weekend and in the Sunday newspaper there was an 
article about an 11-year-old fifth-grade honors student sketched an idea 
for a "Security One Card," which he says could eliminate the need for 
multiple cards. Here's an example of how Scott's idea would work: You have 
a grocery store club card, a frequent-buyer card and a video-store card, 
plus a credit card. Instead of carrying four separate cards, you could have 
just one by having magnetic strips added to your credit card with the 
permission of the issuing merchants.

The magnetic strips could be added to any plastic card, even a blank one. 
Companies could input the data at their establishments if they obtained one 
of the devices used to affix magnetic strips. For instance, you could ask a 
video store to add a strip onto your Visa card to allow rentals if the 
store agreed and you had permission from Visa.

Scott, who has many hobbies, including designing Web sites, got the idea at 
age 9. "I was in Las Vegas at the Consumer Electronics Show, and we were 
checking into the Four Seasons Hotel," said Scott. "My Dad got the room key 
card, and I wondered, why not combine it? I think the hotels are wasting 
money with the key cards."

The way Scott sees it, instead of using a hotel-issued key card, guests 
could simply insert their credit cards as a way to gain room entry if a 
magnetic strip was added to the credit card at the hotel. At checkout, the 
strip would be removed.

What I found interesting about this, is the fresh idea from an 
11-year-old.  How many times have you heard the "I shoulda, coulda, 
woulda?"  Folks who don't do something because of every excuse 
possible.  What we all need is the exuberance and naivete of youth when 
developing new ideas.

What have you done lately?

George

PS  Check out his patent: 
http://www.sunspot.net/business/bal-bz.patent07may07.story

===================================================================
  [3]  Get the word out
===================================================================
It was interesting about the Due Diligence a prospective customer did.  Is 
this a good way to sell your self or your company.  You bet it is.  I think 
each company or person who is active on the Internet should just enter the 
name of their company and or their own name.  You can really find some 
interesting results.

If I am looking for someone, or trying to find something specific I always 
use the search abilities of one of the search engines.  You are surprise 
what and who you find out.  I have done it on some lost friends, and some 
lost friends have found me, all because of the Internet Search Capabilities.

How do I use this feature.  I am in the process of selling one of my 
entities, and what I told the prospective buyer to do, was search all over 
the Internet, trying to find my competitors so he could get a better 
evaluation of what the company did, I told him go check on my name and the 
name of my company.  Well I think it paid off, the prospective buyer is 
coming to spend two days for a final evaluation, before making an offer by 
next week.

Yours truly

Jules Kaplan
ChekFaxx Development Co. INC.- E-commerce Payment Solution Provider
admin@chekfaxx.com - 480-991-7025  OR 800-220-0468  - FAX 310-362-8746
Accept Check by FAX - PHONE - E-MAIL - INTERNET  http://chekfaxx.com
Now on Line For EFT Processing  www.ezpaymentservices.com
E-Commerce Solutions that you have to SEE to BELIEVE
                  www.eft-ach.com    www.electronicfunds.com

+++ [Moderator's Comments] +++
Marvelous!  Great news Jules.  Congratulations.

And yes, PR does work.  Get the word out now.

George

===================================================================
  [4]  Microsoft sets sites on Google
===================================================================
With luck and brains, the search service has won the hearts and minds of 
millions and built a booming business. Watch out: Microsoft wants in.

Just when high tech had nothing left to believe in, along came Google.

As a skeleton key for the Internet, Google in five years has grown from an 
academic exercise in search of better ways of finding stuff on the Web into 
a thriving, prodigious advertising business beloved by users, sought by a 
hundred thousand advertisers, coveted by Wall Street and envied--or 
reviled--by a swarm of rivals.

But Google has become much more than merely a search service. It is a daily 
tool and main entry point for millions of users, stealing the spotlight 
from the browser (Explorer or whatever) and Internet portals like Yahoo. It 
is a labor of love for programmers, who have built applications off of 
Google and posted them like trophies on the Web. One does a "smackdown," 
comparing the Internet ubiquity of two words ("love" beats "money," but not 
by much); another creates poems.

For Wall Street and Silicon Valley, Google is the great bright hope for an 
initial public offering that might revive moribund tech stocks. And Google 
has become its own meme, the stuff of New Yorker cartoons and a brand, like 
Kleenex and Band-Aid, that is in danger of becoming a part of the English 
language. You don't search for something on the Web anymore. You Google it.

Google now can be queried in 36 languages, with more to come. At the posh 
Hotel Bel Air, in Los Angeles, manager Lisa Hagen makes a point of Googling 
all guests before arrival, searching out better ways to spoil them. "If we 
find out they like to jog early in the day, we make sure they get a room 
with morning sun," she says. In Boston, Mark Kini manages a small limousine 
service that spends 80% of its ad budget on Google and other search sites. 
Says he: "It's how we survive the recession." In Westport, Conn. consultant 
Elena Amboyan's kids use Google daily; even when they research something at 
the library, they say they're Googling it.

It is all much more than Brin and Page ever had in mind when they started. 
"Sure, I'm surprised by the success," says Brin, unassuming, rumpled and 
wiry, his sneakers scuffing the upholstery of a conference-room chair. 
Users love Google, he says, because they find things there when they are 
desperate to know an answer. Keep offering better results and you hold 
their loyalty forever--and sell them stuff. Page adds that Google has 
become "like a person to them, helping them and giving them intelligence 
any hour of the day."

The passion and success igniting Google, and its emergence as a new 
interface for the Internet, have made it a rich, fat target for rivals. 
Yahoo is taking aim. So is the biggest search outfit, Overture, a 
little-known billion-dollar vendor that provides unbranded search services 
for other Web sites and has sued Google, alleging patent infringement. A 
gaggle of some 200 Web sites in China is reportedly going after Google, too.

And now Google faces the most lethal threat of all: Microsoft, aroused, is 
taking aim at the popular site. This bears an eerie resemblance to the 
rise--and calamitous fall--of Netscape, the first commercially successful 
Web browser.

Will Google be the next victim of a Windows that swallows everything? To 
help ensure a future, Brin and Page brought in a grown-up as chief 
executive, Valley veteran Eric Schmidt, 48. Fittingly, Schmidt had abundant 
experience struggling against Microsoft in his two previous jobs: He was 
chief technology officer at Sun Microsystems, then chief executive of 
Novell, two companies that thought, wrongly, they had Microsoft licked. 
Google's founders credit Schmidt with successfully managing their company's 
most intense period of growth.

Details at...
http://www.forbes.com/free_forbes/2003/0526/100.html

==================================================================
  [5]  Is Internet Sales Taxes DOA (or DBA)?
==================================================================
Our moderator wrote...
 >However, when the ten states (as a start) agree to the uniform sales
 > tax, there will be taxation on the Internet.

The 10 states have nothing to do with a vote in Congress. Ten states 
passing an Internet sales tax only permits the Congress to then vote on the 
issue. Congress then votes it down!

Check out the legal-political situation for yourself.  You will see that 
Congress must vote on the issue and pass a law. If 10 (or 50) state 
legislatures endorse an Internet sales tax, that doesn't matter. Only what 
Congress does counts. And it has to be veto-proof, since the President is 
against the Internet sales tax.

CMA

+++ [Next Post] +++

Our moderator wrote...
 > The Internet has done more for business than any other venue.  Which
 > also means that never before has so many governments lost so much
 > in tax revenue.  So, something will have to be done.

I'm sorry, George, I can't let this go, but I have a real problem with the 
idea that any government has 'lost' tax revenue.  Have revenues actually 
declined?  Or, are you counting (unfairly IMHO) taxes that 'would have' 
been collected had the Internet sale been in their local jurisdiction?  Tax 
revenues are not down, only the PROJECTED tax revenues.  The Internet has 
created a whole new economy, baked a new pie, if you will.  No one is 
taking away from anyone else's existing piece of their old pie.  I feel 
it's the same concept when the USPS was talking about revenue 'lost' to 
e-mail.

Freda

+++ [Moderator's Comments] +++
First, I need to make it perfectly clear that I am not in favor of Internet 
sales tax.

There are actual losses, and yes, they do state the losses as "projected" 
losses due to lost opportunities.  But that's still lost 
revenue.    According to the Institute for State Studies, new figures show 
that state and local governments will lose $13.3 billion in revenue this 
year - 41 percent higher than previously estimated - because taxes are not 
paid on remote online purchases as they are on "Main Street" purchases. 
Projected annual revenue losses jump to $45.2 billion in 2006 and a 
staggering $54.8 billion by 2011 as a result of skyrocketing 
business-to-business e-commerce activity. 
http://www.statestudies.org/news1.html

Yes, I am well aware of the fact that Congress has to vote on sales taxes 
across borders.  As we all know, when there is a shortage in government 
revenue, they need to find another alternative to raise funds.  No 
politician would ever dare say cut spending.  That's too easy. Somewhere 
they need to bring in more revenue.  So, if they don't get money from 
Internet taxes, then it will be from property taxes, or income taxes or 
some other form of tax.

I'm not suggesting an argument for how to tax.

FWIW

George


===================================================================
  [6]  Retail Shoppers Returning to Normal
===================================================================
In April after months of turmoil and uncertainty, the nation's shoppers are 
returning to normal, as retail and food service sales through April 2003 
reached $1,163.7 billion, up 4.5% over the first four months of 2002. As 
the price of gasoline fell sharply in April, consumers' adjusted their 
budgets to spend more on luxuries and non-essentials, according to the 
latest statistics release by the Department of Commerce.

With a late Easter this year, clothing and accessories stores benefited 
from more consumer spending, as sales rose 2.1% in April over March 2003 
results. Consumers also indulged in more spending on jewelry this year, 
with jewelry store sales up 2.3% during the first quarter of 2003, as 
compared with 2002.

Increased spending on the garden gave a boost to the nation's building 
materials, garden equipment and suppliers dealers. These retailers saw 
sales jump 22.3% over March levels, as consumers turned their attention to 
enhancing the outdoor living areas of their homes.

Fueled by a passion to reconnect with the external world, 'butterfly' 
consumers spent more dining out this year, with sales at food service and 
drinking places up 4.3% for the first four months of 2003.

With consumers returning to normal, the signs are positive through the rest 
of the year for the nation's motor vehicles and parts dealers, food and 
beverage stores, health and personal care stores, general and mass 
merchandisers, nonstore retailers, especially the Internet e-commerce 
sites, and food services and drinking places.

But some categories show weakness through the first four months of 2003. 
Furniture and home furnishings stores are struggling with only a .8% sales 
increase over the first four months of 2002. Electronics and appliance 
stores are down .3%, while sporting goods, hobby, book and music stores 
declined 1.5%.

Traditional department stores are continuing to have a bad year, as retail 
sales are off by 5.8% compared to last year. The nation's miscellaneous 
retailers, including many independent 'mom & pop' type stores, are down .6% 
from last year.

For pdf copy of the latest Dept. of Commerce figures, email me a request at 
pam@unitymarketingonline.com

Note: This analysis is based on the Dept of Commerce's UNADJUSTED numbers. 
These were chosen because they do not mask seasonal variations and normal 
business ups-and-downs and so more accurately reflect the economic reality 
of individual businesses and retailers.

Contact: VISIBILITY
www.visibilitypr.com
914 712 2610
Lens@visibilitypr.com

Pam Danziger, President, Unity Marketing,
author of Why People Buy Things They Don't Need


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