KEYWORDS THAT SELL

Too often we find Web sites that are developed very well, yet aren’t attracting visitors. Usually it’s something as simple as the keywords used to describe the site.

In all forms of marketing, words sell. But you need to know which words those are, and when to use them. On the Internet there are 10 words or symbols that are most used in search engines -- they include sex, chat, xxx, games, weather and penthouse. If you have one or more of those in your keywords, or others with similar impact, you will attract visitors.

For example, let's assume your store is called The Nice Fragrance Shop and you sell bath and home fragrance products. You’ll be wasting time and space if you identify your home page as "Home Page of The Nice Fragrance Shop." The reason? There aren’t a lot of surfers out there typing in keywords like nice or fragrance.

Instead, you must use words that sell to promote your site and what you do. A title such as Get Him Excited! will attract visitors. They’ll stop to see what will get him (or her) excited. However, once you’ve made that kind of statement, you have to make sure that your site lives up to the promise in order to hold visitors long enough to sell them.

 

MARKETING VIA E-MAIL

Newbies to the Net may think e-mail is a great way to promote a site or a store. After all, it’s just like direct mail, right? WRONG! E-mail is a good marketing tool, but you cannot use it like you would direct mail. In Net terms that is called Spamming and you can be blacklisted from the Net if you Spam. Many advertisers have tried and suffered the consequences.

However, if visitors to your site sign a guest book, you can send them as much information as you like without it being considered Spam. After all, they have actively engaged you at your site, and you are merely reciprocating.

Once you’ve attracted a visitor to your site the trick becomes getting them to sign in. You’ve got to make it worthwhile by offering a free gift, or running a contest or promising to provide additional information on the subject matter covered in your site -- such as the latest tips on using aromatherapy products, in the case of our Nice Fragrance Shop.

BECOMING A NEWS GROUPIE

One way to promote your site in a more subtle way is to join news groups. There you can publish articles, seek advice and read up on contributions posted by others. There are tens of thousands of news groups on the Net where people with like interests post e-mail messages that will benefit, or be of interest to, group members. Subscribing to a number of these groups and becoming active in them will increase your exposure.

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