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DIRECT MARKETING  ..........................5  ........................BUSINESS MANAGEMENT
 
"7 Steps to a Successful Implementation " (cont.) .........
It may pay to hire a temporary employee to process some of the functions, i.e., computer processing, administration functions, etc. Your staff should understand the process necessary to implement this new program, but there may not be any learning experience in the details of the implementation.

7. Internal Controls:

It is the client's responsibility to exercise all the internal control procedures required to ascertain that the new program is implemented and controlled properly. Internal control procedures must be exercised over such areas as market assessment, sales follow up, ad effectiveness, prospect database, etc.

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About the Author.  George Matyjewicz is a multi-faceted Senior Executive with expertise in business development, management, marketing, World Wide Web, sales, operations, finance/accounting, and information systems. He is Chief Marketing Officer  at GAP Enterprises, LLC a management and marketing consulting firm based in New York.

He was formerly National Marketing Manager and National Manager of Consulting Services for a NYSE-listed, International information systems company and a principal/partner at one of the top 20 CPA/Consulting firms in the United States. He has brought 50+ new products/services to market in the last 10 years, and he spearheaded a unique "Differentiation Strategy" that allowed the firm to capture three $1 million+ deals, and enter new, highly-profitable market arena.   Click here for details of his expertise.

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SAMPLE IMPLEMENTATION PLAN
 

This is a SAMPLE implementation plan. Plans are always tailored to each specific client, and are developed after an implementation meeting with the client. Activities change, depending on the project. The implementation plan should also be sorted by due date and responsibility to monitor progress.
 

ACTIVITY
RESPONS-
IBILITY
DUE
DATE
1. Pre-Implementation:
. Develop project team .
. Define responsibilities of team members.
 
Client
 
Client
 
01/15/xx
 
01/15/xx
2. Implementation Planning:
. Implementation meeting
. Assign tasks to project team
. Develop implementation plan
. Distribute implementation plan
 
 
Agency/Client
 
Client
 
Client/Agency
 
Client
 
 
02/01/xx
 
02/01/xx
 
02/10/xx
 
02/12/xx
3. Testing:
. Determine scope of testing
. Obtain sample test cases
. Record the existing process
. Record proposed campaign
. Plan the testing process
. Test the new campaign
. Review test results
. Adjust the campaign
 
Client/Agency
Client coor- dinated with Agency
 
Client
 
Client/Agency
Client/Agency
Client/Agency
Client/Agency
Agency
 
02/10/xx
 
 
02/10/xx
 
03/10/xx
 
03/10/xx
03/15/xx
05/31/xx
06/15/xx
08/15/xx
ACTIVITY
RESPONS-
IBILITY
DUE
DATE
4. Education:
. Prepare executive overview
. Prepare sales manager course.. ...
. Prepare sales staff course
. Schedule education classes
 
 
Agency/Client
 
Agency/Client
Agency/Client
Agency/Client
 
 
03/10/xx
 
03/10/xx
03/10/xx
03/12/xx
5. Parallel Run:
. Identify prospects for controlled process
. Test campaign on prospects
. Review results
 
 
Agency
 
Agency/Client
Agency/Client
 
 
06/15/xx
 
07/31/xx
08/15/xx
6. Roll Out Campaign to Other Offices:
. Identify management and staff
. Roll out to first region
. Review progress
. Roll out to all offices
 
 
 
Agency/Client
Agency/Client
Agency/Client
Agency/Client
 
 
 
08/31/xx
08/31/xx
08/31/xx
10/31/xx

This last section will need a lot more detail, depending on how many offices and regions.
 

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©1992-1997 George Matyjewicz, "Rainmaker Extraordinaire" Harmon Cove Towers,  Secaucus, NJ 07094  
Tel: (201) 866-8199  Fax: (201) 221-7689  http://www.gapent.com

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