Management
Requirements. The executive level manager must
be able to communicate effectively, understand the
nature and interrelationships of the campaign, enforce
the discipline on the staff, supervise the
implementation and use of control procedures, ensure
smooth and predictable data flow and ensure that proper
campaign processes are enforced. The executive level
manager is responsible for making decisions regarding
costs or changes to the initial campaign.
In addition, the
executive should confer regularly with the agency and
report to company management on the progress of the
implementation. In short, management at the executive
level is responsible for overall control of the
campaign.
b. Project
Coordinator/Facilitator:
The project
coordinator/facilitator is responsible for the
day-to-day implementation and control of the campaign.
This position does not require advertising or marketing
skills, rather it requires logical, orderly work habits.
Typical candidates for this position would include the
sales administration manager, marketing coordinator,
sales assistant, or a knowledgeable administrative
assistant.
Time
Requirements. During the implementation of the
system, the project coordinator/facilitator should
expect to spend 50 to 75 percent of his/her time
involved in implementing and controlling a major
campaign. After the first 60-90 days, this time should
gradually decrease to roughly twenty-five percent.
Changes to the campaign will, of course, require extra
time.
Management
Requirements. The project
coordinator/facilitator must be able to communicate
effectively, supervise daily and routine operations of
the campaign, i.e., coordinating resources, managing the
sequence and distribution of reports, answering
questions about daily operations, consulting with the
executive manager about operational or mechanical
malfunctions and other such duties. Along with the
executive level manager, the project
coordinator/facilitator is responsible for controlling
daily functions of the campaign.
2. Physical
Planning:
a. Office:
Will this new campaign
require any special office equipment, furniture,
resource allocation, office changes, people changes,
etc.? Be certain the requirements are identified and
plans are included in the implementation schedule.
b. Location
Rollout Schedule:
When, and how, will
you roll out the new campaign to other locations? Who is
responsible for the overall roll out and who is
responsible at each location? A time table should be
established, as follows:
3. Process
Operation:
Once the new campaigns
and processes are operational, it will be the client's
responsibility to operate them in accordance with their
established schedules and to assure that all programs
and processes are working properly.
4. Training:
The client assumes
responsibility that their management and staff will
attend training sessions as outlined in the
implementation plan. Those attending the training
sessions will include sales staff, sales managers, sales
assistance, marketing staff and anybody else involved
with this campaign.
5. Staffing
and Discipline:
The successful
implementation of any project requires discipline within
the client's organization. Turnover of staff prior to,
and during the implementation, will cause the transition
period from the old to the new system to be more
difficult and costly. It could also result in additional
fees, should it become necessary for members of the
agency to familiarize the new individuals with the
campaign or to make changes.
As a result, the
client should make every effort to guarantee a smooth
and continuous implementation by assigning qualified
staff to the project who are knowledgeable in the in the
operations of the client's business, and who will be
involved throughout the scope of the project.
6. Extra Work
Load and Overtime:
The
implementation of a new system may require an extra work
load on your staff and could result in overtime and
extra staff costs.
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