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- 7
STEPS TO A SUCCESSFUL
- IMPLEMENTATION ©
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Whether you
are trying to implement an information system, a new
advertising or marketing campaign, a new production line,
office procedures, or anything else, you need to organize your
process in order to be successful. It is my belief that a
standardized implementation process can be, and should be
used.
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I
originally wrote "7 Steps to a Successful
Implementation" in 1992, after using the process
for more than 20 years in implementing computer systems. Folks
suggested it be called "7 Steps to a Successful
Computer Implementation," but I disagreed.
Whether you are trying to implement an information system, a
new advertising or marketing campaign, a new production line,
office procedures, or anything else, you need to organize your
process in order to be successful. It is my belief that a
standardized implementation process can be, and should be,
used.
With any process, there are at least two
parties involved - those designing the process and those who
must carry out the process. A successful implementation must
assure that all parties have a clear cut path to follow, so
priorities and responsibilities can be assigned and monitored.
Let's assume we are implementing a
marketing or advertising campaign. The agency just completed a
research program and is developing a new campaign to include
marketing collateral, trade journal advertisements, radio and
television advertisements, direct mail and World Wide Web
promotions. Let's identify the implementation and the scope of
participation of each party.
A. SCOPE OF THE AGENCY'S
PARTICIPATION:
Using a workbook, like our
copyrighted "7 Steps to a Successful
Implementation ©" workbook, the agency,
together with their business partners will work with the
client's management and staff throughout all phases of the
project. The seven steps include:
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- ©1992-1997
George Matyjewicz,
"Rainmaker Extraordinaire" Harmon Cove Towers,
Secaucus, NJ 07094
- Tel: (201) 866-8199
Fax: (201) 221-7689
http://www.gapent.com
About the
Author. George Matyjewicz is a
multi-faceted Senior Executive with expertise in business
development, management, marketing, World Wide Web, sales,
operations, finance/accounting, and information systems. He is
Chief Marketing Officer at GAP Enterprises, LLC a management
and marketing consulting firm based in New York.
He was formerly National
Marketing Manager and National Manager of Consulting Services
for a NYSE-listed, International information systems company
and a principal/partner at one of the top 20 CPA/Consulting
firms in the United States. He has brought 50+ new
products/services to market in the last 10 years, and he
spearheaded a unique "Differentiation Strategy" that allowed
the firm to capture three $1 million+ deals, and enter new,
highly-profitable market arena.
Click here for details of his expertise
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